Maybe this is something as simple as altering algorithm settings on how customers are contacted or interact with the app. During that time, it is important to keep track of data to see where you’re making strides in reaching your overall goals. Once your new AI program or technology is operational, it is time to test the system for a predetermined period of time.

While concerns exist, such as technology dependence and potential workforce reduction, most business owners foresee a positive impact from AI implementation. The anticipated benefits of ChatGPT, such as generating content quickly, personalizing customer experiences and streamlining job processes, demonstrate the transformative potential of AI in various aspects of business. But while technology did bring major updates, implementations often failed to live up to the sky-high expectations. For example, large-scale ERP systems like SAP or Oracle provided a useful IT backbone to exchange data, yet also created very rigid processes that were hard to change past the IT implementation. Since then, process management typically involved only incremental change to local processes — Lean and Six Sigma for repetitive processes, and Agile Lean Startup methods for development — all without any assistance from technology.

Products and services

AI essentially enables shorter cycles and cuts the time it takes to move from one stage to the next — such as from design to commercialization — and that shortened timeline, in turn, delivers better and more immediate ROI. Plus, focus on AI that’s available as a supported product/service, rather than something still in development. Just because you have AI projects out of development and testing, and contributing to your business, that doesn’t mean you’re done. Just as provisioning infrastructure or updating your company’s web and social presence is never done.

Helana Scheepers is a Professor in the School of Business, Law and Entrepreneurship at Swinburne University of Technology, Melbourne, Australia. She is currently the Academic Director Research Training for the School of Business, Law and Entrepreneurship. Her research interest centres on IT-based innovations in organisational contexts. She has studied the development, management and adoption of information technology (such as mobile technology, enterprise resource planning systems) by large and small organisations. She has published papers in the European Journal of Information Systems, Australian Journal of Information Systems, Information Systems Journal, International Journal of Medical Informatics, Journal of Computer Information Systems among others.

Information & Management

Tang said a business should know what it’s capable of and what it’s not from a tech and business process perspective before launching into a full-blown AI implementation. Include accessibility features such as image or text-to-speech technology to support people with dyslexia or vision or motor impairments. Powered by OpenAI’s GPT-4 language model, it allows users to send images via the app to an AI-powered Virtual Volunteer, which will answer any question about that image and provide instantaneous visual assistance for a wide variety of tasks. One of the most significant ways AI can save you money is by automating specific processes.

In addition, this move has sparked a general need to provide more transparency of the entire process from data collection to outcome generation (Loyola-Gonzalez, 2019). A lack of explainability practices and low transparency hampers individuals trust in AI systems and leads to non-use (Samek & Müller, 2019). In addition, cases of AI use for customer and citizen interaction (e.g. chatbots) that have not taken into account human-centric principles have resulted in frustration and complaints from users, hampering the corporate image (Marcondes et al., 2019). AI’s disruptive potential can drive business model innovation toward sustainability (Toniolo et al., 2020). Sustainable business models describe how organizations create, deliver, and capture value in a way that contributes to the sustainable development of the company and society (Toniolo et al., 2020).

Do I understand the legal, privacy, compliance, security implications of building AI solutions at this company?

But first, companies need an honest assessment of their starting point across the nine dimensions. Even if it’s rough, it assigns realist medium-term targets that account for the barriers to change — skilled talent, investment capacity, and critical infrastructure such as the migration of data from legacy systems to the cloud. While the ambition can be boundless, the steps cannot be too small — most leaders started with using data and simple tools to make decisions, then moved to more advanced techniques as they built maturity and familiarity with their data.

• The goal of all business processes is to convert inputs into valuable outputs, and new technology is expected to improve these processes through radical transformation (Mishra & Pani, 2020).
• It is essential to understand which approaches are the best fit for a particular business case and why.
• “You don’t need a lot of time for a first project; usually for a pilot project, 2-3 months is a good range,” Tang said.
• Businesses, especially large enterprises, have a deluge of data coming in every day and your ability to get insights out all the numbers that you collected is crucial in today’s marketplace.
• Businesses are used to AI playing a supporting role in their operations, automating tasks to lighten workloads.

Now that the preliminary stages of AI implementation are completed, the actual implementation of AI comes into play. Let’s see how businesses can add value from AI by looking at an Exadel case study. This real-life example shows how adopting AI solutions automated manual work, enabling employees to free up time and concentrate on more critical tasks. A recent survey by Deloitte AI Institute covered the leading AI PracticesOpens a new window for potentially AI-fueled organizations. Businesses need to rethink their business models to benefit from AI in total volume. You can’t just plug AI into an existing process and expect positive results or valuable insights.

Improved Customer Interactions

If you have a physical customer service department, there are only so many people they can talk to over the day. AI does not have such limitations and https://www.globalcloudteam.com/ thus allowing you to cast a much wider net. The next benefit of such an AI process is the ability to offer real-time assistance to your customers.

It helps me maintain my productivity and independence, and ultimately it enhances my overall well-being despite the challenges posed by my condition. As they use AI in more areas of the enterprise — from personalizing services to aiding in risk management to supporting innovation — organizations will see improved productivity, reduced costs, higher efficiency and possibly new growth opportunities. When you can look at concrete facts like order times, sales improvements, productivity and achievements, you can make bigger decisions about how to implement AI in your business. For this step in the process, you’ll want to brainstorm with various teams like sales, marketing, and customer service to learn what they feel would best help the company reach these goals.

Estimate your project

To answer this question, the impacts of AI at both the process- (first-order) and firm-levels (second-order) should be studied. How does AI change business processes, and how does this lead to competitive performance? In taking a more holistic perspective on ethical and moral aspects surrounding AI, several public and private ai implementation process bodies have initiated working groups with the aim of defining key principles that should underlie AI use (European Commission, 2019a). A recent report published by the European Commission, highlights seven key dimensions that organizations should consider when deploying AI applications (European Commission, 2019b).

“The specifics always vary by industry. For example, if the company does video surveillance, it can capture a lot of value by adding ML to that process.” Artificial intelligence (AI) is clearly a growing force in the technology industry. AI is taking center stage at conferences and showing potential across a wide variety of industries, including retail and manufacturing.

Unintended Consequences and Negative Impacts

When executives think about strategy automation, many are looking too far ahead—at AI deciding the right strategy. For example, a plumbing company that uses AI to dispatch emergency repair personnel and gives the customer real-time GPS tracking of where the technician is at could save a ton of time and effort. Ultimately, this leads to a higher level of customer satisfaction and a better reputation as an organization. Once you have a reasonable amount of data as to how well a particular solution is working for your company, you can start to make refinement changes.

ITDR solutions add layers of defense by efficiently detecting and responding to identity-based attacks. This security method offers visibility to credential and identity misuse, privilege escalation activities, and entitlement exposures and extends from the endpoint to https://globalcloudteam.com/ the Active Directory and multi-cloud environments. But building secure cloud applications may require a shift in thinking for many developers. Although security is often an afterthought in traditional application development, it must be front and center in the cloud.

Additionally, data centers are recommended to be frequently monitored for suspicious activity. Cloud encryption transforms data from plain text into an unreadable format before it enters the cloud. However, businesses should keep the shared responsibility model in mind and take control of their own encryption. Additional levels of advanced data protection include multi-factor authentication , microsegmentation, vulnerability assessment, security monitoring, and detection and response capabilities. Network security refers to securing the perimeter of a data center, and the movement of data inside or outside the data center. This entails using network infrastructure and access controls to manage data flow and prevent digital threats from entering the network.

Improved DDoS protection

Cloud security is the protection of data stored online via cloud computing platforms from theft, leakage, and deletion. Methods of providing cloud security include firewalls, penetration testing, obfuscation, tokenization, virtual private networks , and avoiding public internet connections. The best cloud computing security solutions provide data security by design.

Penetration testing is the process of performing offensive security tests on a system, service, or computer network to find security weaknesses in it. Scanning and penetration cloud security solutions testing from inside or outside the cloud should be authorized by the cloud provider. Violation of acceptable use policies can lead to termination of the service.

Granular, policy-based IAM and authentication controls across complex infrastructures

Moving to the cloud has some significant benefits for businesses, but it can also introduce new risks outside the scope of traditional cybersecurity practices. Cloud security consists of several elements working simultaneously to ensure comprehensive security against threats. Four critical security solutions include visibility into cloud data, control over cloud data, access to cloud data and applications, and compliance. Four cloud security solutions include cloud data visibility, control over cloud data, access to cloud data and applications, and compliance. With today’s sophisticated, automated attacks, only advanced, integrated security can prevent successful breaches.

Many enterprises also often find it cost-effective to implement the same tools in their public clouds as they have within their corporate local area networks . This prevents administrators from having to recreate security policies in the cloud using disparate security tools. Instead, a single security policy can be created once and then pushed out to identical security tools, regardless of whether they are on premises or in the cloud. Cloud security is the whole bundle of technology, protocols, and best practices that protect cloud computing environments, applications running in the cloud, and data held in the cloud. Securing cloud services begins with understanding what exactly is being secured, as well as, the system aspects that must be managed. Cloud providers host services on their servers through always-on internet connections.

Private vs. Public Clouds

The confidential computing initiative helps enable an emerging use case in cross-organizational collaboration known as multiparty computing. For example, the University of California San Francisco created a platform enabled by Intel® SGX to ensure patient confidentiality while using algorithms to engage curated data sets. This allows different hospitals to combine their data and accelerate research, which could lead to early disease detection or fast-tracking drug trials.

They are most viable for SMB and enterprise applications since they are generally too complex for personal use. But it’s these organizations that could use the blend of scale and accessibility of the cloud with onsite control of specific data. Cloud computing security risks can affect everyone from businesses to individual consumers. For example, consumers can use the public cloud for storing and backing up files , for services like email and office applications, or for doing tax forms and accounts. Unfortunately, malicious actors realize the value of cloud-based targets and increasingly probe them for exploits.

Security Research & Services

IT teams can secure access to content with granular permissions, SSO support for all major providers, native password controls, and two-factor authentication for internal and external users. Companies can rely on enterprise-grade infrastructure that’s scalable and resilient — data centers are FIPS certified, and every file is encrypted using AES 256-bit encryption in diverse locations. Customers also have the option to manage their own encryption keys for complete control. Security administrators must have plans and processes in place to identify and curb emerging cloud security threats. These threats typically revolve around newly discovered exploits found in applications, OSes, VM environments and other network infrastructure components.

• DLP solutions use a combination of remediation alerts, data encryption, and other preventative measures to protect all stored data, whether at rest or in motion.
• Compliance Assessments— Review and update compliance assessments for PCI, HIPAA, Sarbanes-Oxley and other application regulatory requirements.
• Cloud providers must keep up to date with their encryption as the data they typically contain is especially valuable.
• A data owner always expects that her or his data in a cloud can be stored correctly and trustworthy.
• External actors or insiders can exploit weak access controls due to misconfiguration, which can lead to unintentional but damaging data leaks.
• Intel® TME helps ensure that all memory accessed from the Intel® CPU is encrypted, including customer credentials, encryption keys, and other personally identifiable information.
• In 2014, the National Institute of Standards and Technology developed a voluntary framework to guide organizations to prevent, detect, and respond to cyberattacks.

The CSP should also support MFA for both internal and external users and single sign-on, so users can just log in once and access the tools they need. Security in cloud computing is crucial to any company looking to keep its applications and data protected from bad actors. Understand the shared responsibility model, including the responsibilities of your CSPs and your security team. Secure Access Service Edge and zero-trust network access are also emerging as two popular cloud security models/frameworks. The shared responsibility model outlines the security responsibilities of the CSP and the customer. Cloud assets are provisioned and decommissioned dynamically—at scale and at velocity.

Hybrid Clouds

Organizations can instantly access new resources and services without waiting for hardware delivery or installing on-premises infrastructure. This post explains what cloud security is and the challenges that come with it, as well as some effective tools for implementing cloud security solutions. An important aspect of automation is that security controls should be self-updating, able to change their security policies when new features or configurations are introduced in cloud systems. Any tool that requires manual tuning of security policies can create major administrative overheads for security teams. Improve the security and compliance posture of your organization and leverage the controls inside of cloud assurance to build stronger value in your business systems.

It develops enterprise software to manage business operations and customer relations. The company is the world’s leading enterprise resource planning software vendor. SAP is the largest non-American software company by revenue, the world’s third-largest publicly traded software company by revenue, and the largest German company by market capitalization. SAP S/4HANA is an abbreviation of SAP Business Suite 4 SAP HANA, an enterprise resource planning software package.

• Some examples of applications that fall under the SAP acronym are accounting software, inventory management software, database management software and web application software.
• There is also a separate reporting component, called BusinessObjects (or BOBJ, pronounced “bob-jay”), which allows users to pull information out of SAP and other databases for more robust reporting.
• This means that the results of your forecasts and reports are bound to be more accurate, too.
• SAP software solutions bring ERP solutions to life, with an ERP that integrates with data from all your other business applications as well.
• Performance information may have changed since the time of publication.
• The idea is to reduce administrative and IT expenses and increase productivity by automating business processes.
• To be more specific, SAP is a business-to-business application development platform which allows organizations to manage and optimize their business processes in order to increase productivity and profitability.

Their main objective was to ensure there was proper history and record-keeping to comply with government auditing standards. Knowledge bases can improve CX and employee productivity, but organizations may not know where to start. Organizations are already beginning to apply the technology to their data operations, helping expand analytics use to more … Many organizations struggle to manage their vast collection of AWS accounts, but Control Tower can help. SAP Business ByDesign is a SaaS ERP system originally marketed to SMBs, but today it occupies the midmarket segment of the SAP product line.

SAP ABAP

It provides solutions for inventions, distribution, logistics, finance, etc. SAP is a software used by many businesses as it has become famous in the current business scenario. SAP Software’s popularity has increased since 2019 as it is different from other ERP systems. SAP offers benefits in the technology-driven world to transform businesses and provide solutions. SAP S/4HANA Cloud is a cutting-edge ERP system with advanced technologies including AI, machine learning and analytics.

Finally, many Talend components are available for generating Open SQL to query SAP tables. All of these options and extendability make SAP ERP perfectly suited for transitioning any company to more agile, adaptable models. Keep up with Pure announcements, product updates, solution details, and technical guidance. The SAP R/3 system is a business software package designed to integrate all areas of a business.

SAP 3 Tier Architecture: Different SAP Layers

Today, getting ahead of the competition means utilizing all kinds of data to derive salient business insights, and SAP SE’s various software offerings help millions of users and managers do just that. Enter SAP — the leading provider of Enterprise Resource Planning software, which enables businesses to streamline internal processes like accounting, human resources, and operations. Even the smallest organizations are complex entities with many moving parts to manage — a factor that could degrade the overall performance of a business when the parts are not interacting efficiently. Without a centralized solution, information flows less freely between different components of an enterprise, and resources become increasingly wasted on paperwork or procedures. Every business, especially those dealing in information technology, needs a central nervous system.

Thus, Data Duplication is avoided, and accurate data is made available. The Shop Floor Team update their Man Power Status regularly in the Central Database, which can be accessed by the HR department. In case, manufacturing is required the Sales Team update the Centralized Database, so that all the department remain informed about the product status. With in-depth expertise and extensive project experience, SAP partners help you get the most from your software while enabling a smooth deployment.

Bureau of Technology Services

If it is available, the product is packaged, delivered and shipped to the customer. R/1 ran on IBM servers and disk operating systems , and it had a single-tier architecture in which presentation, applications and data were on one platform. In addition, SAP helps customers seamlessly link operational data on business processes with experience data on emotional factors such as purchase https://www.globalcloudteam.com/ experience and customer feedback. This enables companies to better understand and respond to their customers. SAP HANA (High-performance ANalytic Appliance) is a multi-model database that stores data in its memory instead of keeping it on a disk. This results in data processing that is magnitudes faster than that of disk-based data systems, allowing for advanced, real-timeanalytics.

SAP is not only the obvious choice for global multinationals, but it also powers thousands of SMEs on a daily basis. SAP Business ByDesign is a SaaS ERP system for enterprise resource planning. The Controlling module concerns decision-making processes in an organization for improving financial and monetary functions. Quality Management facilitates What is SAP the organization in managing quality production by integrating sales, procurement, production, audit management, and more. The free trial is a great chance to see for yourself if the platform is a perfect fit for your business. You can start in a production environment, try out services, and easily switch to the paid service plan.

What is SAP System and Why it is important?

SAP is a company that provides enterprise resource planning software, which centralizes data and operations for businesses. SAP enables each department across an organization to share information and access common data in order to optimize overall business operations performance and management. SAP is a modular software that streamlines various business functions and processes—such as finance, accounting, procurement, supply chain and human resources—into one comprehensive system.

The ERP system includes programs in all major business areas such as procurement, production, materials management, sales, marketing, finance and human resources . Traditional business models are often decentralized data management, as each business function stores its own operational data in a separate database. Therefore, it is difficult for employees in various operational functions to access each other’s information. Also, duplicating data across several departments increases IT storage costs and the risk of data failure. These benefits will ultimately transform IT and modernize SAP through reduced risk and cost and greater resources for innovation. Deploying SAP on traditional storage often leads to complex, inefficient, and costly operational models.

Supply Chain Management

S/4HANA is meant to reduce complexity, according to SAP, and toreplace SAP ECC, eventually. In July 2017, allegations were made that SAP had been involved in business transactions with the controversial and politically influential Gupta family in South Africa. SAP was accused of paying CAD House, a Gupta-controlled company, R100 million in order to secure a Transnet deal.

SAP recommends SUSE Linux Enterprise Server for SAP HANA, and uses SUSE Linux as the underlying OS for its SAP Cloud Platform. SAP ECC is an ERP system comprising a broad collection of modules for handling other standard business processes, such as supply chain management and product lifecycle management. SAP ERP technology systems have been around for decades and have proven to be a successful business management solution.

SAP Architecture Components

SAP software programs are one of the leading ERP systems available today, with a global presence and a wide range of applications. The SAP, meaning ERP software program, is designed to help businesses manage various aspects of their operations, and it provides a centralized platform for managing all these functions. With this type of software, businesses improve their efficiency with streamlined operations. Talend appreciates the importance of this interplay between SAP and other enterprise data systems. The primary capability of any ERP system lies in the integration and regularization of business processes, translating to direct savings in manpower, time, and resources. An SAP system provides a single platform where business apps can interact, communicate and share data in real-time so that employees can focus their efforts on less tedious backoffice matters.

New

Простой визуальный способ подачи информации с понятными примерами и небольшим фрагментом кода знакомит с новой темой на каждой странице. Вы найдете практические советы о том, как организовать и спроектировать страницы вашего сайта, и после прочтения книги сможете разработать свой веб-сайт профессионального вида и удобный в использовании. Эта книга покажет вам, что вам нужно знать, прежде чем читать что-либо еще. Если вам нужна масштабная концепция, если вам нужно понять контекст, в котором UX-дизайнеры принимают решения, эта книга для вас. Так получилось, что авторы этой статьи составили список рекомендуемых книг из основных профессиональных блогов или книг, получивших много внимания в отрасли.

Designing with the Mind in Mind — это руководство по проектированию пользовательских интерфейсов, основанное на науке о человеческом восприятии и памяти. В нем описывается нейропсихология, лежащая в основе хорошего дизайна графического интерфейса пользователя. Подход является полностью практическим и позволяет не увязнуть в нейронауке как таковой. Книга «Законы UX» Йона Яблонски посвящена познанию пользователя и его поведения через понимание психологии, стоящей за этим.

A complete guide to become a Successful Freelance UI Designer

По-хорошему, веб-дизайнеру необходимо изучать HTML не меньше, чем верстальщику. Но ввиду объективных причин (дизайнеру это неинтересно, это занимает время и вообще«яхудожникятаквижу») это не делается. Эта книга в основном рассказывает о нововведениях HTML5, о появившихся функциях и возможностях, о проблемах, которые возникают в разных браузерах. Сейчас много говорят об эффективности современных подходов к разработке интерфейсов.

Автор делится многолетним опытом, даёт советы, рассказывает о распространённых среди молодых дизайнеров проблемах и способах их решения. На страницах книги вы найдёте рекомендации по обучению, поиску работы и построению карьеры в сфере дизайна. От души всем рекомендую книгу Стива Круга “Не заставляйте меня думать”. Ее не раз рекомендовала у себя в блоге Alice K, всегда дает ценную информацию. Я ее перечитывала три раза и каждый раз открываю что-то новое. Невозможно четко поделить, что вот эти рекомендации подойдут только разработчикам сайтов, а вот эти – только графическим дизайнерам.

В чем разница между веб-дизайном и графическим интерфейсом?

Успешные команды веб-дизайна полагаются на хорошее общение между разработчиками и клиентами, а также между членами команды разработчиков. Прочесть эти и другие книги считается хорошим тоном для дизайнеров студий разработки. Важнее книг только опыт, который может приобрести дизайнер на реальных проектах. Лайв https://deveducation.com/ Тайпинг уже 9 лет создаёт мобильные ивеб-приложения с нуля, а это значит, что UX и UI вашего продукта будет именно таким, о каком говорится в книгах из нашего списка. Автор — руководитель дизайнерских проектов известных digital-агентств, разработчик собственных проектов и исследователь мобильных приложений.

Книгу стоит читать сразу после«Сначала мобильные»— продолжается та же тема, но уже более подробно, с описанием техник реализации. Садиться делать адаптивный дизайн сайта можно только после изучения этой книги. Благодаря своей практичности, остроумию и здравому смыслу, эта книга стала одним из самых любимых и рекомендуемых изданий на тему юзабилити. Практическое руководство по проектированию опыта взаимодействия” – эта книга книги для ux ui дизайнеров не содержит большое количество конкретных примеров и кейсов по оформлению интерфейсов. Зато они содержит пошаговое руководство о том, как начать заниматься веб-дизайном, выстраивать взаимоотношение с заказчиками, определять ЦА, оформлять работу, составлять коммерческое предложение и многое другое. Чего хотят пользователи и как им это дать” – из названия этой книги про веб дизайн можно понять, о чем идет речь на страницах.

книг по UI/UX дизайну, которые стоит прочитать

Вы узнаете, как определить свою аудиторию и ее потребности, на что обращать внимание при разработке интерфейса и как выстроить ее процессы. Как и в других книгах подборки, здесь описаны ключевые принципы и паттерны дизайна интерфейсов — но главный плюс не в этом. Илья Сидоренко рассказывает, как он прошел путь отдизайнера-самоучки до проектирования сервисов крупнейших банков СНГ.

• Многие (наверное, каждый третий) конструкторы заявляют, что с их помощью легко масштабировать и расширять приложения.
• После прочтения у вас появится представление о том, насколько важны правильные сайты, как нужно выстраивать их разработку и как они должны выглядеть.
• На курсе «CX-исследования» можно получить все знания, которые нужны для грамотной оценки пользовательского опыта.
• Но креативные идеи приходят, как раз когда мы переосмысливаем привычные вещи и заново открываем для себя мир.

Новые знания помогут продумать все аспекты работы сайта, оформить его простым, сделать интуитивно понятным для посетителей. Здесь нет описаний конкретных программ и кодов, но дается понимание, как сделать сайт удобным. Собрали лучшие книги по веб-дизайну, UX/UI и motion-дизайну, которые стоит прочитать как начинающим, так и опытным дизайнерам. Книга фактически посвящена только одному вопросу — как создавать интерфейсы, которые будут решать проблемы пользователей. Алан Купер, один из самых известных американских дизайнеров и программистов, объясняет, почему важно проектировать взаимодействие человека с продуктом и как это делать.

Редакция рекомендует: что читать вместе с книгой «UX/UI дизайн для создания идеального продукта. Полный и исчерпывающий гид»

В конце каждого раздела есть очень краткий раздел «Выводы», в котором подводится итог только что прочитанного. Узнаете, как создавать веб-страницы с использованием элементов UI/UX. Вы можете быть уверены, что каждая из них является фантастической и стоит вашего времени. 13 лучших книг по Python для начинающих и продолжающих Представляем вам подборку лучших книг по Python для начинающих программистов, опытных питонистов и детей, с реальными рецензиями. Зарегистрируйтесь или авторизуйтесь, тогда вы сможете оценивать материалы, оставлять комментарии и создавать записи.

Книга научит, как запустить веб-проект, и с точки зрения UX-проектирования, и со стороны бизнес-стратегии. «Расхожий миф гласит, что во всех фрилансерских проектах 50% выплачивается авансом, до начала работы, и еще 50% — после ее завершения. Вы не должны оказаться в положении, когда вам нужно вносить изменение за изменением только потому, что хотите получить свои деньги».

«Дизайн привычных вещей», Дональд А. Норман

Они рассматривают интерфейс с разных точек зрения и рассказывают, как его создавать. Фокус книги не на глобальных правилах дизайна, а на мельчайших деталях — с конкретикой и примерами. Советы и лайфхаки авторов помогут доработать и улучшить проекты и вывести их на новый уровень.

«Отзывчивый веб-дизайн» — Итан Маркотт

Типографика и верстка идет в сочетании с сильным копирайтингом. Используйте это комбо чтобы выделиться из толпы и создать сильное впечатление на пользователей. Книга также дает представление о реальной силе плохих идей и о том, почему они тоже прилипают, несмотря на то, что они ошибочны. «Медленное» мышление включается, когда мы решаем задачу или выбираем товар в магазине. Обычно нам кажется, что мы уверенно контролируем эти процессы, но не будем забывать, что позади нашего сознания в фоновом режиме постоянно работает «быстрое» мышление – автоматическое, мгновенное и неосознаваемое.